•  Online Marketing Tools

    All these tools can be applyied to your online Marketing Campaign

    • This is perhaps the most widely used tool for measuring online marketing ROI. You can track website traffic, measure conversion rates, understand where your visitors are coming from, and a lot more.
    • HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology and resources needed to implement inbound marketing strategies. It's particularly strong in lead generation and nurturing.
    • If your online marketing strategy involves SEO and SEM, this tool can provide valuable insights into your campaign performance and help track your ROI.
    • If phone calls are part of your lead generation strategy, CTM can track these and attribute them to your marketing efforts.
    • For businesses that want to improve their website's conversion rate, Optimizely allows for A/B testing of web pages to see what works best.
    • This platform allows you to create, test, and optimize landing pages. By A/B testing different landing pages, you can see which ones convert better and generate more leads, helping to calculate your ROI.
    • For social media marketing, these tools can help you manage and track your efforts across multiple social platforms.
    • This is another strong tool for measuring user interaction over multiple devices, allowing you to better understand your customer journey and therefore optimize your marketing spend for better ROI.
    • As a CRM, Salesforce can track leads from the point of generation to conversion, allowing you to see the ROI of specific marketing efforts.